All Episodes
Displaying 41 - 60 of 60 in total
Dr. Ben Johnson: Disrupting Skincare and Social Media
Skincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social to blend science, well...
How to Build Your Support Team
Learn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on being a great healthcare pr...
How Dr. Inna Lazar Builds Brand Relationships That Last
In this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she built an education...
If Dr. Portela Started Over
What if Dr. Portela had to start his med creator journey all over again? What would he do? What platform would he be on? How would he create content? Get the inside sc...
How Dr. Heather Rogers Earned Trust Online
Dermatologist and skincare brand founder Dr. Heather Rogers joins Med Creator 101 and shares how she built a trusted personal brand rooted in honesty, education, and r...
How to Build a Brand Through Community with Said Dabbagh
Want to build an authentic personal brand but don’t know where to start? Mimi and Dr. Portela sit down with Said Dabbagh, President of Waldencast Brands and co-founde...
11 Things Every HCP Should Know About Social (in 11 minutes)
In just 11 minutes, Dr. Portela and Mimi Banks share 11 things every HCP needs to know. From boosting credibility and staying HIPAA-safe to posting consistently and pr...
Setting Your Rates
How much should you really charge in brand deals as a med creator? Dr. Portela and Mimi explain how to set your rates—from considering your follower count to factoring...
Dr. Mamina's First Brand Deal
Dr. Mamina joins Mimi and Dr. Portela to talk about her first brand deal — Head & Shoulders. She shares her experience, lessons learned and advice for HCPs who want to...
How Dr. Zubritsky Grew 1.4M Followers on Instagram
What does it take to hit 100K followers on Instagram? Dr. Zubritsky breaks down the strategy behind her growth, why community matters, her go-to tools and why she refu...
Get to Know Dr. Michelle Henry: Dermatologist & News Contributor
Dr. Michelle Henry shares her inspiring journey to becoming a Board-Certified Dermatologist, how she carved out a name for herself and became an NBC news contributor. ...
Avoid These Social Media Scams
Social media scams are more common than you think! Everybody is a target. Look out for specific signs and red flags to stay protected and take action if you’re targete...
How Skinfix Works with Dermatologists
If you're a dermatologist looking to work with brands, start here! Dr. Portela and Mimi sit down with Amy Gordinier the Founder of Skinfix and discuss the key role der...
Following Up After Conferences
Wondering how to turn conferences into real opportunities? Mimi and Dr. Portela provide tips on how to follow up with new connections, collleagues and brands after con...
Avène’s National Skin Barrier Day
Sponsored by Avène: Mimi and Dr. Portela chat with Lisa Morris, President & CEO of Avène USA about how Avène is shaping the conversation around skin health, the role o...
Preparing for AAD 2025
Conferences like AAD are a great opportunity to create content and network with brands and medfluencers. Make sure you prepare and maximize opportunities to grow your ...
Dr. Portela was on SNL!
Hear first hand what it was like being on the SNL set to shoot a commercial for CeraVe, and what goes into making a 1-minute commercial. Get the inside scoop on hair a...
Tools All Creators Need
In this episode, Dr. Dustin Portela and Mimi Banks reveal the must-have tools for content creation–affordable lighting and microphones, and other resources that will s...
How to Come up with Content Ideas
Content can be overwhelming. But there are many ways to find ideas, a lot of it is right in front of you. In this episode, Dr. Dustin Portela and Mimi Banks share tips...
Introduction to Med Creator 101
Welcome to Med Creator 101! In this first episode, Dr. Dustin Portela shares how he started on social media, partnered with Mimi Banks, and why they wanted to provide ...
