All Episodes
Displaying 1 - 20 of 86 in total
Med Creator Minute: The Metrics That Actually Matter
You didn't build a practice by guessing, and your content strategy shouldn't run on guesswork either. In this Med Creator Minute, Dr. Dustin Portela reveals why consis...
Dr. Chris Tomassian's Content Strategy (Re-release)
Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice b...
How Dr. Dustin Portela Comes Up With Endless Content Ideas (Re-release)
If you’ve ever felt stuck on what to post, this episode is for you. Dr. Dustin Portela and Mimi Banks share how to develop engaging content from choosing the right for...
Med Creator Minute: Confidence on Camera with Dr. Dustin Portela
There's a reason so many healthcare professionals hesitate before hitting record: years of being told social media and professionalism don't mix. In this Med Creator M...
From Nurse to Viral Med Creator: Care Clark's Content Journey
Care Clark had just landed her dream aesthetic nursing job when COVID hit and sent her life sideways. So she started posting: scared, imperfect, and with no idea it wo...
Med Creator Minute: 4 Tips to Getting Started on Social Media
The biggest mistake new HCPs make on social media? Waiting until they feel ready. In this Med Creator Minute, Dr. Dustin Portela and Mimi Banks answer the questions th...
Dr. Dana Corriel: Inside SoMeDocs
Dr. Dana Corriel, Board-Certified Internist and Founder of SoMe Docs (Doctors on Social Media), joins Mimi Banks and Dr. Dustin Portela to unpack how she turned burnou...
Med Creator Minute: What Should You Even Post?
New Series Alert! Med Creator Minute: We answer 5 questions in 5 minutes. In this episode, Dr. Portela and Mimi tackle the question every HCP asks when they're startin...
Dr. Chris Tomassian's Content Strategy
Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice b...
Med Creator 101 Q&A: Purpose, Platforms, and Brand Deals
Got questions about growing your social media presence as a healthcare professional? You're not alone. In this episode, Mimi Banks and Dr. Dustin Portela answer the on...
5 Secrets to Growing Your Social Media Following as an HCP
Hosts Mimi Banks and Dr. Dustin Portela share the 5 secrets that actually help healthcare professionals grow on social media. They cover why credentials alone don't bu...
Introducing Med Creator 101, a social media course for HCPs, by HCPs.
Introducing Med Creator 101, a social media course built for healthcare professionals, by healthcare professionals. Whether you've never posted before or feel stuck wi...
Dr. Steven Wallach on Why Every Physician Needs to be on Social
Doctors spend years learning medical language, but social media rewards creators who can make complex information simple, human, and worth sharing. In this episode, Dr...
Join Us 6/25: Free Webinar For HCPs!
Patients are already online every day searching for health information and answers to their questions, but no one teaches healthcare professionals how to communicate w...
Educate, Don’t Imitate: Dr. Doris Day’s Creator Mindset (Re-release)
Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging edu...
The Legal & Ethical Guardrails Every Med Creator Should Know (re-release)
Posting online as a healthcare professional comes with responsibility. In this episode, Mimi Banks and Dr. Dustin Portela break down the legal and ethical guardrails e...
How DermAngelo Turned Expertise Into Influence
Most healthcare creators think credibility means sounding polished, clinical, and overly serious online. Dr. Angelo Landriscina, (a.k.a Dermangelo) built one of the mo...
Mama Nurse Tina on Going Viral Without Shock Value
Mama Nurse Tina joins Mimi Banks and Dr. Dustin Portela to talk about the rise of fear-based content online and why so many creators feel pressured to rely on shock va...
From Scrubs to Social: How an ObGyn Became a Viral Educator (re-release)
Dr. Fran joins co-hosts Mimi Banks and Dr. Dustin Portela to share how she grew her social presence as an OB-GYN, from starting a fashion blog in medical school to bui...
Dr. Ethan Melillo: Why Pharmacists Are Social Media's Most Untapped Voice
Most people think of their pharmacist as the person behind the counter at CVS; Dr. Ethan Melilo is changing that perception one viral video at a time. In this episode,...
