All Episodes
Displaying 1 - 20 of 60 in total
Growing Across Platforms Without Creating More Content with Repurpose.Io
Posting great content is only half the battle. Posting it across every platform can quickly become overwhelming. In this episode, Mimi and Dr. Portela sit down with th...
Why Plastic Surgeons like Dr. Babak Azizzadeh win on Social
How do you build a world-class medical brand on social media? Dr. Babak Azizadeh shares his content strategy, from early Instagram posts to a polished, authority-drive...
How Dr. Whitney Bowe Built Trust (and a Million Followers)
Dr. Whitney Bowe didn’t build her audience with viral dances or a complicated setup, she built it by showing up with credibility, consistency, and content people genui...
How Social Media Helped Dr. Tia Paul Grow Her Practice
How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul shares how she b...
Behind the Feed: Dr. Mara's team, process, and tools powering her social
For HCPs, social media is no longer optional, it’s a powerful extension of patient education. On this episode of Med Creator 101, we’re joined by Dr. Mara Weinstein-Ve...
How Dr. Mariza Snyder Built a Community on Facebook
How do you grow a loyal audience in healthcare without chasing trends or burning out? Dr. Mariza Snyder explains how she built a multi-million-download platform throug...
What to Stop, Start & Double Down On in 2026
Social media never sleeps, and what works in 2026 looks very different than it did even a year ago. So if you’re still using the same strategies, your content may alre...
Inside CVS' Partnership with Dr. Camille Howard
Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice President, Merchandising...
e.l.f. Beauty’s Community-First Playbook with Patrick O’Keefe
What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Off...
When to Say No: Protecting Your Integrity as a Med Creator
Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in c...
Med Creator 101: What We Learned in 2025
In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders in 2025. From short...
How NAOS Works With Med Creators
Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how the brand chooses c...
How Dr. Wallace Nozile Cuts Through the Noise
For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In this episode, Mimi a...
Dr. Neera Nathan, The Harvard-Trained Dermatologist Redefining Skin Education Online
From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education never stops in the c...
How to Stand Out as a Med Creator with Erica Mallett
What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a former national radio...
How Dr. Katie Beleznay Turns Education Into Engaging Content
“Know your why, and everything else will follow.” For Vancouver-based dermatologist, Dr. Katie Beleznay, that’s the secret to transforming education into scroll-stoppi...
Dr. Kunal Malik’s Social Media Journey
Dr. Kunal Malik proves you don’t need fancy equipment or a content team to make an impact. Showing up as yourself is the ultimate growth strategy! In this episode, the...
Instagram Strategy: What you need to know
Instagram is evolving, and so should your strategy. Mimi and Dr. Portela share what actually drives engagement, attract new followers, and why authentic content still ...
Inside LTK with Reesa Lake
Mimi and Dr. Portela welcome Reesa Lake, Head of Creator Agency Partnerships at LTK. Reesa shares how the platform helps creators turn influence into income, build str...
Building Your Brand (Online)
In this episode, Mimi and Dr. Portela explore brand building, the evolution of Dr. Portela's name, including creative decisions like logo, colors, and website, establi...
